Erika McInerney - Helping small town businesses shine

Erika McInerney is a highly qualified marketer with over 25 years experience in the industry - seven of those in her own business Mac&Ernie. She founded Mac&Ernie to provide qualified and locally relevant training and development to individuals and businesses looking to increase their skills and confidence in marketing and social media.

After moving to Gippsland in 2011, Erika started working with small businesses and realised quickly that people in small towns and regional areas simply did not have access to relevant marketing or social media advice. They were 'winging it' or they were spending a lot of money on general tips from overseas 'gurus' for advice that just couldn't fit with an Australian audience, let alone a hyper-local one. Knowing that small businesses contribute hugely to the local economy, to tourism and to local pride, Erika has made it her business to help others shine online through her own training, and through mentoring within a number of national and state-funded programs.

Erika is passionate about authenticity and building genuine community, in what can be an unethical space. She seeks out opportunities to foster this through what she calls 'better social'. She has won awards for her contribution to her community and to business and she regularly hands out free advice via her social media and, more recently, via her new podcast 'small town business’.

Socials:

Website: www.macandernie.com.au

LinkedIn: Erika McInerney

FB: Mac&Ernie Social Media Training

Insta: Erika McInerney @mac_ernie

Small Town Business Podcast

Website: www.smalltownbusinesspodcast.au

FB: Small Town Business Podcast @smalltownbusinesspodcast

Insta: Small Town Business with Erika McInerney @smalltownbusiness_podcast

Podcast: Small Town Business Podcast

Mentions:

Roar Success Awards