Dani Holloway - Building a very merry gumboot company

Dani Holloway is the CEO & Founder of Merry People. 

Merry People is a gumboot company that Dani founded in 2014 and has bootstrapped the business (literally) to where it is today.  

Born and raised in Leongatha, South Gippsland, Dani moved to Melbourne for University and work. Seeking a city appropriate gumboot and unable to find any she loved - Dani decided to have a go at creating her own. 

Dani is trying to change the perception of the humble gumboot, from a daggy occasional product, to an everyday fashionable staple that can be worn city to county, morning to night!

Dani now has a team of 7 based in Collingwood, with third party warehouses in Australia, the USA and soon the UK. Dani was named in the Top 50 people in Australian eCommerce for 2020 for Inside Retail, coming in at #12 and given an award ‘The One to Watch’. 

Outside eCommerce and gumboots! Dani loves exercise, travelling and spending time with loved ones and her dog Sadie.

Socials:

Website - https://merrypeople.com/

FB - Merry People 

Insta - merrypeople

LinkedIn - Danielle Holloway

Mentions:

Mooka

Meeka and Max

E-Store Logistics

HoMie

Enjoy the visual here on Youtube